GRUPO REINA GROWS IN 2024 AND MEETS ITS INVESTMENT AND GROWTH TARGETS IN 2025

The Reina Group closed the 2024 financial year with a turnover of €255 million, representing an 11% increase on the previous year. These results confirm the group’s solidity in a complex economic context, marked by pressure on raw material, energy and logistics costs.

Of the total turnover, 90% corresponds to the domestic market, where the company maintains a strong presence and leadership in the category of [desserts, yoghurts, proteins, dairy products, etc.]. International business reached €25.5 million, which now accounts for 10% of the group’s total turnover and reflects growth of +25% compared to 2023 and +35% in the last two financial years. This progress has been made possible thanks to the production plants located in Portugal and the United States, thus consolidating the international expansion strategy focused on the European market.

The Group’s EBITDA stood at 11.5%, 20% higher than in 2023. This positive result reflects the company’s commitment to production efficiency, innovation in new products and diversification of its business lines. Thanks to this result, it will be possible to carry out all its investment objectives, which are absolutely necessary in order not to lose ground in an increasingly demanding, dynamic and competitive market.

In addition, Grupo Reina has invested €45 million in innovation, modernisation, digitalisation and growth projects over the last three years (2023-2025). At the end of 2025, it can already guarantee that it will meet all of its objectives, with €7 million still to be completed by the end of the year.

A significant portion of these investments went towards improving production facilities in Caravaca de la Cruz (Murcia), Montero in Málaga, Salzillo Tea and Coffee, which will open its coffee interpretation centre at the end of this year, and Surivan Feel the Taste will complete the second phase of its new facilities next year, as will DoceReina Sobremesas in Portugal and Reina Meals in Houston (USA), a company that has seen sales growth of more than 40% this year. Along the same lines, Condi Alimentar has optimised its production processes with a comprehensive improvement of its production lines, strengthening its capacity and efficiency. Likewise, Gráficas Maró has made a significant investment to improve one of its lines.

We would like to highlight the two latest companies to join the Reina Group. On the one hand, Tradición Casera, an industrial unit in Logroño (La Rioja), where a range of products has been developed to complement Reina’s portfolio, such as long-life yoghurt and large-format yoghurts, which will begin production at the end of this year. And, on the other hand, Vital Healthy Foods, located in Manzanares (Ciudad Real), focused on 4th and 5th range products, which is renewing its catalogue of sandwiches and other products for the new season.

One of the areas in which Grupo Reina is investing and innovating the most is Digital Transformation, through its subsidiary Reina TI, developing standardised systems across the group that integrate AI and cybersecurity.

The Group has invested in strengthening its sustainability policies, with initiatives aimed at reducing energy consumption, optimising the use of resources and introducing more environmentally friendly packaging.

Currently, Grupo Reina has a workforce of more than 850 professionals who carry out their activities in the group’s various production centres, from where products are manufactured and distributed to more than 30 countries. The company thus maintains its commitment to generating stable, quality employment in the regions where it operates.

Among the categories that have driven growth in 2024 are the protein range, traditional desserts and healthy products, which have been very well received by consumers. The group continues to focus on innovation as a lever for growth, through the development of new products adapted to consumer trends and the profile of an increasingly demanding customer concerned about health, well-being and sustainability, work on process improvement, and innovation in auxiliary companies in both raw materials and ingredients.

The Reina Group is facing the remainder of 2025 with optimism. The company will continue to work on its strategic plan, which focuses on innovation, internationalisation, production efficiency and sustainability. All this with a clear objective: as of the last four months, growth of 10% has already been achieved, consolidating expectations of positive development for the company. The aim remains to strengthen its leading position in the dairy dessert and yoghurt manufacturing market, consolidating consumer confidence, synonymous with quality, tradition and innovation for almost a century.